Best salon promotions to launch to attract clients

Running a salon calls for much more than keeping tabs on appointments and touching up those roots. Once you enter the business world, you should learn to implement promotional tactics like a professional marketer and develop original ideas to draw in more clients. 

The fantastic news is that your promotions can be anything you can think of. No ideas yet? Keep reading to see what ads for a beauty salon you can launch to expand your business in a variety of successful ways.

Beauty salon promotions that are worth a shot

Every beauty business should adopt a promotional campaign that seems reasonable to adopt and remain open to experimentation. Even among your existing clients, some may react better to one thing than others. 

Try several techniques and see which feels right and generates the most traffic. Your best fit can be anything from a referral scheme to the combination of seasonal promotions and networking.

Group discounts

People enjoy sharing the excitement of events with friends, and a trip to a salon is no exception. Bringing a friend makes the experience more fun and personal. It’s always more exciting to have a self-care day or choose hair colors together.

Group discounts enable you to turn your salon into a go-to social venue rather than only a beauty stop. They motivate your existing clients to invite someone they know to get a beauty treatment together.

Sure, the classic “Two for the Price of One” offer sounds appealing, but it’s not your only choice. You can also offer extra discounts on the second visit when the existing client brings a friend through a program under which new clients get some % off their first appointment. 

This promo idea supports word-of-mouth advertising. It elevates your chances of turning one-time guests into loyal clients. If done well, group salon promotions build a feeling of community around your facility. And satisfied clients who value their experience are more inclined to tell others, contributing to the natural growth of your business.

Seasonal beauty salon promotions

Salon business owners have a world of seasonal advertising opportunities to explore. These are a terrific chance to highlight particular services or draw attention to the products that deserve additional attention during public holidays or special events.

Case in point: Beyond reduced prices for styling services for Independence Day, you can roll out summer ads for your beauty salon to target back-to-school clients or come up with last-minute Labor Day Weekend offers. 

And why not arrange something like Christmas in July? From a full-size beauty product to a lovely X-Mas-style hair treatment, you can run a special deal any month to show off your extraordinary approach. It’s a great way to capture the attention of clients and enhance your mid-year sales.

Another promotional idea is to run a winter-long deal to provide additional discounts on repeat appointments for clients who go for a particular service before Valentine’s Day, for example. Just make sure to keep the hype alive by regularly emailing and posting on social media.

Organize a beauty contest

Organizing a contest is relatively easy, and you can combine it with a salon advertisement campaign to lure more competitive clients. What you need to do is to:

• Set a deadline
• Think through the contest rules
• Let people do everything else

If you have a hard time coming up with ideas for contest challenges, ask your followers on social media. Let everyone vote for the best ideas and see your client involvement rates skyrocketing.

You can ask your clients or followers to post their preferred beauty looks, haircuts, manicures, or whatever would fit your salon. Select a few contenders and encourage people to choose the winner. The best thing about it is that the finalists will probably beg their friends to increase the vote count!

Celebrate your Setup Day

Celebrating the emergence of your business is a fantastic way to connect with clients. Yes, you can throw a party for more than just the beauty professionals you work with.

This tactic can do the trick for advertising a beauty salon. Setup Day is the perfect occasion to conduct specials that will entice loyal clients and new ones and make them remember their interactions with you (or learn what distinguishes your facility).

When getting the word out about your Setup Day, emphasize the journey behind your career and don’t just focus on a discount. By posting or telling personal stories in a face-to-face manner, you can become a powerful client magnet and cement the loyalty of the people who already entrust you with their beauty needs.

Plan your salon events considering community needs

A salon is a local business and a part of the community. The most successful salon promotions are those that unite people around you. Here are some tactics to accomplish that:

• Keep your eyes peeled for local events. People often get together for meetings or to share ideas. These events are an ideal opportunity to expand the channels your clients come from. Research the attendees before you go and consider how your beauty services can appeal to them. Bring your business card and the freebies they can use or distribute to others.
• Team up with other beauty businesses. If you focus on hairdressing services but lack proficiency in waxing or nail care, why not work with another salon? A combined hair and nail makeover package can be a great promo to benefit both businesses and introduce them to each other’s clients. Plus, you will have a trustworthy partner to forward referrals to beyond your reciprocal salon advertisement campaign.
• Return the favor to the community. A small act of kindness makes a big difference. Consider how you can provide services to people in need, like a free haircut day for job seekers, single parents, or students. This approach fosters goodwill and signals that your salon’s values extend far beyond doing business. It also has a powerful promotional effect that remains long after the free haircut day is over.

By combining direct promotions and indirect promotional tactics, your salon can attract more clients and gain the reputation of a respected and trusted member of the community.