Creating the perfect salon suite everyone will love
A beauty salon is more than just a place for a quick trim or a French manicure. For many, it’s where they can reset their mind and feel welcome like a good friend. That’s why creating perfect salon suites is the easiest way to see your appointment book filled to the brim.
This blog is your crash course into turning your beauty facility into a place everyone wants to attend. Grab design-related and other tips and watch mani-lovers compete with one another to book their next appointment.
What defines ideal salon suites?
Even though opinions on perfect beauty services and studios vary, some basics are non-negotiable. If you were to imagine the salon of your dreams, you’d definitely picture:
- Refined interior that’s easy on the eyes
- Comfy and clean furniture
- Private space
- Professional and friendly staff
However, sleek decor and talented stylists alone won’t make your studio the talk of the town. The trick is thoughtful planning that prioritizes the happiness of everyone who walks in your place, including clients and beauty professionals.
Perfect salon suites (the client’s perspective)
Once in your salon, clients should feel like the most welcomed people on Earth. Leaving your place should make them eagerly wait for their next appointment.
The right salon atmosphere is an excellent addition to beauty procedures. It must stimulate mental relaxation so that your suite serves as an escape. By creating a charming atmosphere, you’re making clients happy and turning them into loyal enthusiasts ready to shell out for your services.
Make it a sensory experience
First impressions go a long way. The moment your clients step into your salon, they should admire what they see.
Choose interior elements that look beautifully together and refine your color palette. You can select light blues or creamy styles to create a peaceful vibe or soft pinks for a glam touch.
Music can also be your secret weapon to target the auditory senses. Playing today’s biggest hits is a good idea to keep up with trends. To be more creative, make a playlist that reflects the current season or your salon’s unique theme.
Go all in on comfort
The ideal salon experience starts with a reception desk and a waiting area. A warm receptionist’s smile can set the tone, while a cup of tea or a magazine to flip through while sitting in a plush chair can help pass the time.
The importance of comfy furniture doesn’t need to be emphasized, especially if people are settling in for a lengthy treatment like a facial or microneedling. You’ll also want to ensure your place has good ventilation, as no one wants to breathe in hairspray and nail polish removers for hours.
Offer a personal service
A warm welcome and charming interior items might draw people in, but it’s the quality of your services that keeps them coming back. Your stylists should be experts in what they do, but they should also be great listeners.
When clients show up for a cut or color correction, a personal conversation or advice will make them feel genuinely valued and entertained. The perfect salon experience is all about the memories they’ll want to live through again, not just curls or cuts.
Happy stylists, happy clients
There’s no denying that keeping clients happy is rule number one. However, taking care of the professionals working in your studio is just as important. When your team has everything it needs – be it excellent lighting or locked shelves – it’ll perform at its best.
Designing and outfitting ideal salon studio suites for everyone, including beauticians and clients, is the recipe for success. Here’s what you can do to arrange the best environment for your stylists or yourself.
Adopt a privacy-focused culture
Provide plenty of breathing room and space for your beauty professionals to keep their tools. When hairdressers or make-up artists have enough space, their job satisfaction increases. This also allows your clients to enjoy the privacy that’s missing in tiny suites. Arrange furniture to make both parties feel like they’re in their little bubble without being watched.
Provide decent lighting
Lighting can make an ideal salon or destroy the atmosphere. To get it right, stick to soft light for a home-like vibe for visitors and install adjustable lamps to allow for careful treatments provided by your beauticians. Invest in dimmers and make sure the targeted brightness can be easily controlled for manicures or other services.
Arrange your storage
A cluttered salon has nothing to do with a relaxation-inspiring place. Get compact trolleys or stylish storage shelves to keep tools and beauty products in their place and away from people’s eyes. Not only does this aid in pulling out more usable space for beauticians, but it also ensures visitors enjoy their appointments more.
More tips for a standout salon
Now, take a step back and consider what else you can do to create the perfect salon suite in your neighborhood. Whether you’re decorating a chic place or arranging things into a serene oasis, let the uniqueness of your studio radiate through every detail:
- Show off what makes it special. Does your salon have a breathtaking view? Play it up! When there’s beauty to absorb while getting a treatment, your studio is more easily recognizable and memorable.
- Make it visible from the outside. Your salon should be a ‘landmark’ for new clients. Even if it’s not located in some epic place, you can still make your suite noticeable with a welcome sign and an eye-catching façade.
- Add a signature touch. Little things make a big difference. Bring a cool addition to your salon’s interior, like a living wall, a mini fountain, or a piece of art. These will stick in clients’ minds and give them aesthetic satisfaction.
The fundamental rule for ideal salon suites revolves around listening to clients’ feedback. If they lament uncomfortable chairs or ugly mirrors, take it seriously. When you show you’re listening and willing to make changes, your studio is instantly perceived as more inviting.