How to open a salon suite franchise in the US

Finding a goldmine in the personal care industry is a dream for many. But who said it’s not achievable? There are countless ways to cash in on this niche, even if you don’t do haircuts or manicures yourself. Options range from selling lipsticks and face creams to managing things after starting your own beauty salon franchise.

It’s only natural that you feel bewildered about this move. However, there are many benefits (to be discussed later) that are worth the time you spend on due diligence. What you must know now is that your franchisee status puts you on the safe business side, eliminates most difficulties, and fast-tracks your potential profits.

If the concept of risk-free salon management has been anchored into your mind, read on for more details.

Why should you start a beauty salon franchise?

Building a beauty business from the ground up may sound inspiring and glamorous, but it isn’t all roses if you look behind the scenes. Going solo throws you in the middle of a marathon of tasks that you have to juggle with little to no assistance:

• Crafting a step-by-step business plan
• Analyzing local clientele and competition
• Finding a place to rent or buy
• Purchasing salon furniture, tools, supplies, and materials
• Networking with other beauticians

This list never ends.

At the same time, opting for a franchise saves you from the endless grind. Instead of doing lots of stress-inducing things you know little about, a franchise shows you a well-trodden path to entrepreneurship.

Failure is part of success for many except franchisees

There’s no way to launch a beauty salon without risks if you do that on your own. You may trip up during market research, get inaccurate findings, select a location you should have never selected, or fail to promote your services. The franchisor, on the other hand, has already done all the homework for you and opened facilities in areas with proven demand for haircuts, manicures, or other procedures.

You don’t have to wait years to reach a break-even point

To start a beauty salon franchise, you should cover minimum costs (mostly, they boil down to rentals). You don’t have to apply for financing or stretch your budget to afford the purchase of the entire facility, furniture, and cosmetic equipment. It may take just one service or comprehensive treatment to break even, given that you pay weekly rentals. Besides, well-known franchisors and tried-and-true business models can do wonders for your profits.

Your business is easy to find

You can launch a beauty franchise without spending days and nights thinking about promoting your new business among professionals and clients. The franchisor will manage your online presence and advertise your venue among locals. Plus, beauty pros keen on boosting their services will also contribute to the buzz via their social media.

A brand everyone knows

One of the main benefits of plunging into a franchise is that the salon you manage will be associated with a household name. This increases both clients’ and beauticians’ trust in your facility. People will likely be able to look up your salon on the web and find reviews related to the franchisor’s brand.

How to start a franchise beauty salon

Franchising is often called a “business in a box.” At Optima, we take this definition to a whole new level. Apart from the benefits mentioned above, we cater to franchisees throughout the US who are looking to manage their own salons. Whether you are determined to make a name for yourself on the West Coast or serve beauty-seekers in other states, we make it possible.

Here’s how to start a salon franchise with Optima:

1. Apply for a rental space. The application is the first step to launching your franchise. As you fill it out, you decide on one of Optima’s locations in the US, the studio lease term, and the services to provide. If you’re good with the whereabouts of your would-be salon and other terms, feel free to proceed to Step 2.
2. Discuss details with Optima specialists. Don’t enter into business wearing a blindfold. The application form may not provide detailed answers to your questions, which is why we’ll have a call with you to shed more light on business processes, responsibilities, and franchise fees. All the costs will be disclosed in advance so you know what they cover and what they don’t.
3. Negotiate terms. We are inspired by people who have a business mindset. If you have certain preferences for running your franchise or constructive ideas on achieving your objectives, let’s negotiate personalized terms for your beauty salon, franchisee status, or range of products/services.
4. Move into your space. After signing a franchise agreement, you will get a fully equipped, turn-key luxury salon suite ready for an immediate start. As a franchisee, you can open it any day for as long as you see fit. To serve clients right off the bat, you can plan appointments beforehand using the Optima App.
5. Enjoy full-time assistance. Step into the beauty industry with peace of mind, knowing that you can solve any problem that potentially arises within your franchise with the help of your franchisor. Optima specialists will ensure you feel supported at management stages, throughout booking processes, and during seasonal demand shifts.

By joining the beauty industry as our franchisee, you get a slice of the cake expected to be worth over $700 billion by 2028. Personal care and skincare businesses show no sign of losing popularity in the US or other countries. 

How to open a salon franchise without hefty investments

You don’t risk losing sizable investments as an Optima franchisee. The costs of getting started are extremely low and are determined by the studio space you choose for rent. Our team will provide cost analysis and profit forecasts based on the performance of other franchisees during the call.

If you’ve decided to start your own beauty salon franchise without financing, don’t hesitate to contact us. It’s time to hit the ground running and take the reins of your studio.