Bundling hair treatments, offering bonuses, and slashing prices are only some of the holiday packages for salon suites that bring more clients in
Aug 16 2024

Ideas for special salon suite events and promotions

When the holiday season is approaching, these are the busiest days for some beauty professionals and slower times for others. Fortunately, getting creative with salon holiday promotion ideas lets you use seasonal dynamics and trends to your advantage. 

Devising an offer around a specific day or theme with a fun twist or added value is a simple method of driving traffic to your salon, increasing sales, and connecting with clients.

Holiday packages for salon suites that encourage self-pampering and gifting are the best way to get both regulars and newcomers excited. Besides making your beauty space feel special, they are like your call-to-action buttons due to the limited time of the offer.

Top hair salon holiday promotion ideas

The reason we adore seasonal deals (and your clients do) is the positive mood that makes people more likely to indulge in a luxurious salon experience or gift it to a friend or loved one. That’s why salon suite holiday promotions are like a gold field for drawing in local visitors or getting specific audiences interested in your services. They are excellent for gaining recognition if you are new to the area, boosting referrals, and keeping your clients engaged. 

Typically, the most fruitful holiday deals for salon suites include:

You can get creative with any and all of these. Besides, you can use these ideas as a springboard for crafting your own amazing offers tailored to your regular or potential target audience:

You can also go with holiday-themed sets and bundles of your most popular hair services at discounted rates. These are attractive and convenient grab-and-go options that simplify choosing gifts for friends, family, or coworkers. To up your chances of attracting a new client, combine a beautiful basket with a gift card promo.

Need more ideas to stir up excitement?

If you prefer creating a holiday vibe and connecting with your audience personally rather than digitally marketing your offers, focus on adding fun and interactive elements. Your guests may be looking for salon suite holiday promotions and discounts to save some money, but it’s the enjoyable and memorable experiences that result in word-of-mouth referrals.

Holiday selfie station

One of the simplest ways to make your guests’ salon experience funnier is setting up a holiday-themed background for photos to show off their perfect hair, makeup, or new looks. This is a fantastic year-round idea to give your space personality and charm. You can have a selfie corner that occasionally gets a themed makeover.

Social media contest

Encourage your guests to post their hashtagged salon photos to take part in raffles, giveaways, and contests. Consider running a hair or beauty makeover competition. Alternatively, ask them to share any holiday-themed photo and tag you for a chance to win. Either way, you get extra visibility and engagement.

Holiday treats

You don’t have to spend a fortune on those. Yet, they will serve as a huge gesture of appreciation that counts. Chocolates, holiday-themed beverages, hair accessories, or Christmas tree ornaments will do fine in all salon types and locations.

Party, raffle, or giveaway

Hosting a themed event for your clients where you delight them with treats, gifts, prizes, or exclusive experiences when they come on a specific day makes them feel valued. These can range from raffling discounts and free services to gift certificates and bundled deals or product sets. If you organize fundraisers, they can be auction-based or give away prizes in exchange for donations.

Cross-promotions with other local businesses

By networking with other businesses in your area and partnering on events, workshops, or bundles, you can:

Cross-promotions usually involve discounts or free products with purchase. However, you can team up with other businesses on hosting charity events, running raffles, and creating contests based on user-generated content.

Two-for-one and group promotions

These are the holiday deals for salon suites that are major engagement boosters. When you bring a friend, a family member, or a group of friends, everyone gets % off their services, or someone is entitled to free services. Win-win! There are actually even more wins to these holiday packages for salon suites, as they instantly make customer experiences worth talking about.

You can adopt holiday packages and promos for:

Keep in mind that even though the fun of the experience mostly lies in coming to the salon at the same time to enjoy each other’s company, it isn’t always the most convenient option. Therefore, one of the sides to this offer may be booking an appointment for another day if they find it preferable.

Welcome back deal

New client discounts and complimentary add-on services to engage newcomers are the tried-and-true methods in any industry. However, re-engaging existing ones with those is a good idea, too (especially during the holidays), to entice them back with an irresistibly attractive offer. Sometimes, it’s all that it takes to turn them into regular clients.

Make your holiday season the hottest in town with salon suite events and promotions

Deals and promos work year-round for customer retention and drawing in new clientele. That said, aligning them with the times when people want to look their best and seek pampering experiences is an opportunity not to be missed. Tapping into the festive mood is the best move to create buzz and excitement around your services.