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Why individual salon suites are revolutionizing the beauty industry

Why individual salon suites are revolutionizing the beauty industry While some beauty professionals still work under the traditional system, thousands of others are already discovering the path to complete independence, striking it rich, and the freedom they could only dream of before. The global salon and spa suite market, which reached circa $277 billion last […]

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How to make a salon more sustainable

How to make a salon more sustainable It’s surprising to realize that a $660+ billion industry that focuses on making people more beautiful does little to do the same for the planet. Due to the increased use of plastic packaging, energy-hungry tools, and waste-heavy processes, the beauty sector leaves a trail of environmental impact that […]

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Hair stylist salon suites vs. Booth rentals: Your best professional path

Hair stylist salon suites vs. Booth rentals: Your best professional path You wouldn’t become an independence-seeking hair stylist without investing time in honing your skills and building relationships to reach a professional juncture where you envision the next stage of your career. Maybe you feel like the way you’re making money now doesn’t cut it […]

The Optima Mobile App

is for clients and tenants of Optima Salons to book appointments, communicate, confirm and pay for hair, nail, and massage services provided by the business owners that reside in an Optima location.

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Hair stylist salon suites for rent: Are they worth it?

Hair stylist salon suites for rent: Are they worth it? Every entrepreneurship idea starts small for all hair stylists. For some, it surfaces after too many back-to-back clients in someone else’s salon and grows while folding another towel that doesn’t belong to you. For others, it comes like a whisper that tells you to seek […]