Take Your Beauty Business To The Next Level
As an independent salon suite owner in today’s digital world, it’s important to utilize social media outlets when marketing your business. Instagram offers an array of features that can help salon suite owners grow their business.
There are quite a few things you can do to take your instagram to the next level. This includes posting content daily, creating a visually appealing feed, posting business specific hashtags, tagging other users, including your geolocation, engaging with other users via comments, direct message, etc. Including contact features directly on your IG allows potential clients to contact you with just one-click.
Following these tricks will help grow your following organically. This is very important to any business and is something that happens over time. Utilizing new stories feature has been proven to be very beneficial for salon suite owners because they can showcase live and recorded videos of their work to share with the world. New features are constantly being developed and released and it’s important to stay educated in order to enhance your businesses digital presence as much as possible.
Making The Switch To A Salon Suite
Are you an independent beauty professional looking to move your business into a private salon suite of your own? This post will give your greater insight on the freedom and control that comes with making the switch to an independent salon owner.
At Optima Salon Suites, we provide the framework and structure you need to help launch your business while you concentrate on growing your client base, network, skills, and income all in an upscale community, professional setting. Being an independent salon owner will allow you to escape salon drama and politics, set your own pricing for services and products, manage your own schedule with 24/7 studio access, enjoy an intimate setting and give your clients a true one-on-one experience. Personalize your salon suite, your way! Sell the retail products that you love, and manage costs with a variety of amenities included!
As most beauticians know, this is an independent salon owners dream. Most of the above is restricted when working in a traditional salon and is set by the lead stylist/owner of the salon. When you own your own salon suite you have total freedom and control when it comes to running your business.
How To Utilize the New Optima App for Your Salon Suite Business
Being a salon owner at Optima Salon Suites comes with many benefits that can help fuel your beauty business.
The Optima Salons mobile app is for clients and tenants of Optima Salons to book appointments, communicate, confirm and pay for hair, nail, and massage services provided by the business owners that reside in an Optima location.
The Optima app offers an array of features that can make a positive impact on a beauticians business. These features include a free ‘virtual suite’ within the app, client notifications, text messenger (think Facebook messenger for Salon Suites). Client contact info and history storage, suite promotion system, website, revenue estimator and revenue tracker. Credit card processing register with swiper at 2.5% and no monthly fees, and built-in invoicing!
These are all features to help optimize and automate your business so you can focus on providing the best experience for your clients.
Getting the Optima app set up for your salon suite business is easy, Get started here: https://www.optimasalons.com/optimaapp
Maximizing your Clients Salon Suite Experience
One of the greatest benefits of being a salon suite owner is having complete freedom and control of your clients experience. Making sure that the one-on-one experience that you provide is nothing less than amazing is essential in running a successful business.
As a salon suite owner, you are able to personalize your salon to reflect your brand and style. This can be done by painting the walls, adding art and decor, music, and more.
Work on creating an environment where your clients can spend hours in and enjoy. Another way of providing convenience for your clients is selling the products they know and love. Whether you’re a hair stylist selling hair products or an eye-brow threading studio selling eyebrow kits, its important to sell the products your clients love in order to maximize their experience and your profitability.
When customers feel appreciated, they are more likely to recommend or endorse a brand on social media, subscribe to a brand’s newsletter or sign up for promotions and make repeat purchases/visits.
What’s more, customers say they are more likely to try additional services or products from brands that provide superior customer experience.