How to make your salon business grow with Optima

Are you sure your salon business is still on the growth track? Or is there a chance it will stagnate in the coming months? If you haven’t asked yourself these questions, it’s probably time to reconsider how you manage things.

There’s much more about growing your salon business than doing the perfect cut or nailing manicures (though that helps). It’s about targeted promotions, effective online communication, and a plethora of strategic moves that push your clients to book one appointment after another.

Would you like to know how to take your beauty business from Stage 1 to multiple-figure revenue? Put those scissors away, brew a cup of coffee, and read on.

How to grow salon business in 6 steps

You can’t sit on your laurels after renting a suite. Of course, it may be tempting after years of working as a salon employee and innumerable attempts to prove to yourself that you are good enough to forge your own path.

With all the advantages of a suite rental, success won’t fall from the sky. If you’re clueless about how to grow a salon business after the setup, these 6 strategies can help you turn it into a mighty beauty empire.

Put yourself in the client’s shoes

There are several ways you can do this. First, you can ask people about their preferences for beauty services as they wander near your competitors’ facilities or sit in a chair in your salon. Second, you can conduct online surveys or use paid market research services.

Do they unanimously lean toward exotic hair extensions, pedicure art, or hot stone massages? That’s an insight to act upon to become the only choice for people seeking particular services in that part of the US. Knowing their preferences not only helps you learn how to grow your salon business in a specific state or city but also allows you to tailor your marketing moves to fit the needs of your local area. Case in point: entrepreneurs in West Hollywood may need to adapt differently than those in Laguna Woods.

The demand for haircuts, manicures, and other services can vary even within the same state, to say nothing of the entire country.

Go digital

They say there are no friends in business, but social media is your best buddy for promoting your services through photos and reels. However, Instagram and TikTok aren’t your only digital allies. Enter other solutions, like online booking and automated reminders, to become a tech-savvy salon business owner. These solutions can enable one-click booking and help you stay updated on inquiries.

For example, Optima App acts as a virtual suite that keeps all client, product, payment, and appointment data in one place. It also ensures seamless communication with a property management team when you need help with amenities, paperwork, or emergencies.

Become a sales guru

There are many sales courses for the beauty industry. If you doubt whether you’re a good salesperson, it may be worth signing up for some training at Coursera to learn to sell shampoos, masks, serums, or other beauty essentials that will enhance your clients’ care routines and prolong the salon results.

With Optima, you are free to offer any products and accessories you think are worth your clients’ attention.

For extra profit and recognition, you can educate your clients and fellow beauticians on why these products are the best for their needs or explain their benefits during master classes or regular treatments. People appreciate detailed advice and are more likely to purchase products recommended by experts.

Make your suite stand out

A salon suite is your mini-kingdom, so give it a look that represents you. You can hang some easy add-ons like decorations or lights yourself or hire an interior designer to spruce up your salon professionally. Renting a space with Optima gives you that flexibility.

Decor aside, it pays to make your clients feel special from the moment they walk in. Offer a welcome drink or any other personalized touch. 

You can also set a flexible schedule to accommodate clients before or after traditional working hours. With Optima, no limits are holding you back from distinguishing your space in the competitive beauty field to grow a salon business as opposed to slow-to-adapt businesses.

Introduce deals

Understanding the psychology of deal hunters can help you grow. It feels immensely rewarding for some people to pursue deals and get products or services with an exclusive % off – so rewarding that they are likely to steer clear of salon suites that fail to catch up.

Create special packages for the most popular services at your facility that people can get for less. Come up with discounts, free follow-ups, and unique perks for first-time or repeat visits.

That’s just an example of how you can turn bargain hunters into your most loyal clientele and grow your salon business thanks to the well-developed frugal habits of American consumers. 

Keep things personal

Lavishing attention on your clients by bringing forward promotions and gifts tailored to their interests can go a long way. Sure, getting to know their preferences takes time and effort, but that’s where Optima’s digital solutions can help, too. Our app will remind you of your clients’ frequently booked services and products so that you can better accommodate their future needs. 

If you can’t remember everyone’s favorite nail designs or hair dye shades, write this down in a notebook or keep this in the Notes on your phone. Such a personalized approach can work wonders in building lasting relationships with people and maintaining spectacular growth.

Can you adopt any strategy in an Optima suite?

Yes! Choose any of these 6 strategies or develop your own for growing a salon business. Then, grab our ready-to-use app and put it to the test with:

• Nobody overlooking what you do and telling you to stop
• End-to-end marketing assistance
• Extra digital tools
• Collaboration potential

The final tip is to treat your rented space like your own. Carefulness and professionalism reflect your brand and are positively perceived by all clients.

Crafting my salon suite business plan: The proven model and tips

You enter a salon business with a dream to prosper. However, all the challenges associated with establishing operations and drawing in a steady stream of customers can be staggering. This is where a savvy salon suites business plan becomes your compass, leading you from startup uncertainty to long-term success.

Here, we’ve collected tips that will help you develop your roadmap and attract investors to move toward the triumph of your venture.

Understanding the salon suites business model

Salon businesses can be based on different business models: independent ownership, franchises, hybrid companies – you name it.

Experience shows that leasing ready-to-move-in facilities in popular locations with an active flow of people (potential customers) is the most optimal salon suite business model for a newbie entrepreneur. It immediately removes the problem of finding a suitable place to get started. You have your own furnished studio space and all the supporting infrastructure and are free from the responsibilities of establishing a salon from scratch.

Building blocks of my salon suite business plan

Before drafting the document, we advise that you understand your mission and vision. We will dwell on these concepts below as part of your business plan, but for now, you should decide for yourself how you see your venture. This directly affects the choice of facilities for rent, outlines your purpose, and impacts many other aspects.

For example, if you are an esthetician, your vision may be something like:

To set up a place that makes people naturally beautiful.

Meanwhile, your mission may sound like this: 

To create a welcoming space for people to get the latest laser treatments in California.

Once your understanding of the vision and mission statements is shaped, you can proceed with a business plan for a salon suite using these 5 building blocks or steps.

Step 1. Adjust your compass through an executive summary

You’ll want to start with an executive summary. Keep it around 2-3 paragraphs to give readers a quick overview of your idea before they dive into the nitty gritty. Describe your projections in catchy phrases to hook them from the start. That’s where you’ll put:

• Mission and vision. Explain what niche you intend to fill. If we go on with the laser esthetician example, do you want to provide a full range of hair removal services or a specific service? Are you planning on becoming the leading laser salon in your city? Envision your future and how you will get there.
• Business model. Describe how your model functions and explain how it benefits your clients. For instance, say that your facilities allow for reduced discomfort with hair removal treatments or give your suite other advantages over the competition. Briefly mention them in your executive summary.
• Financial projections. Calculate your potential revenue over the following years (preferably 3-5) based on average treatment fees and the number of clients you expect to serve. Estimate costs like rent, supplies, marketing, and payroll. If your revenue exceeds the costs, your venture is viable.

Step 2. Explore customers and market dynamics

To craft a salon suite business plan that gets results, you should pinpoint who you’re aiming to serve. Determine the primary age groups of your potential clients, their income levels, and lifestyle factors. Discovering their preferences allows you to fine-tune your offerings.

Besides, you should analyze:

• Competition. See what other salons are doing in terms of social media promos, services, pricing, and overall ambiance. Look for any gaps you can fill or ways you can improve upon their model.
• Demand. Based on population statistics within a reasonable radius of your salon suite location, estimate the number of clients you expect in your first year. Don’t forget to account for seasonal fluctuations.
• Risks. Your potential investors will appreciate critical considerations associated with your venture, like an economic downturn reducing discretionary spending, changes in consumer trends, or new technology making some services obsolete.

Step 3. Define your signature services

Carving your niche and identifying your distinguishing features is paramount in a salon suites business plan. These may be your services, location, products, or expertise. For example, if you are certified in some of the latest techniques, that expertise sets you apart. To truly stand out, however, you’ll want to develop signature services built upon your strong skills and qualities. 

More food for thought:

• One service only. Will it be body hair removal? Facials? Dermabrasion? Based on the previous analysis and your competencies, decide what specific service you can provide to keep clients popping in.
• Salon with a broad menu. Perhaps the best you can do is to provide all services in one place. Your expertise as an esthetician may be extended by nail care or massages to address every client’s need under one roof.
• Experience beyond the ordinary. Look for ways to enhance your key service by creating add-ons, like eye treatments, to complement your famed facial or leg hair removal procedures. Packaging multiple services at a discount makes a good impression.

Step 4. Do the math

Solid financial estimates (usually for at least 3 years) are the mainstay of a winning business plan for salon suites. They help you understand whether your salon idea is workable or just a pipe dream. 

To make realistic projections, analyze financial data from comparable salon suites. Factor in your planned offerings, pricing, and operating costs to pin down:

• Revenue forecasts. Estimate the clients you can serve weekly at your price points for each service. Calculate retail revenue based on industry standards for product sales as a percentage of service revenue.
• Expense projections. Predict product costs using your existing assortment and wholesale pricing in the industry. Account for personnel expenses based on compensation packages, as well as rent, utilities, and marketing costs.
• Flow of funds. Now, you should compare your revenue and expenses. Calculate cash inflows from services, product sales, and other sources. Do the same for money that leaves your business for supplies, rent, and stylists (if you’ve employed any). Be sure to build a buffer each month.

Step 5. Sketch out your marketing strategy

The bedrock of effective marketing is identifying your target clients. Your next step is determining how to communicate with them. Some time-tested channels worth mentioning in your salon suite business plan encompass:

• Direct mail. Who said direct mail is dead? For a salon, this channel can be highly effective, especially when it marries enticing offers, service packages, and seasonal specials.
• Social media. Craft your online identity on platforms where your target clients spend time, e.g., Facebook or Instagram. Post eye-catching photos of your space and treatment results. Share offers and new launches.
• SEO. Fine-tune your website for prime search engine rankings. Focus on location-based phrases like “salon suites” + your city. Leveraging SEO and blogging amplifies your visibility.

Thinking over a salon suite business model and plan may not be the most exciting part of starting your venture. However, this allows you to look at your business from the outside – through the eyes of a prudent entrepreneur.

Discover your dream hair salon rental space: Optima options

When your clientele or passion outgrows your scope of services or the current space you’re in, expanding may feel like a leap of faith. But if you were to take just a single step toward refin­ing your environment and workflow, step into one of Optima’s hair suites for rent. These are dedicated locations for you to create an inviting setting that improves customer experiences and adds a touch of exclusivity to differentiate you from the competition.

Unlike jammed booths and workstations in hair salons for rent – with no air quality, noise, or occupancy control in the coworking area – Optima’s suites are individual studios for professional advancement. They are cost-efficient and transformative gateways to privacy, flexibility, and customization.

Have you always dreamed of working in a well-coordinated space, making your own choices, and being part of a supportive community of beauty professionals? Welcome to Optima!

Your mini hair salon: Studios for rent that proclaim independence

A suite is like a convenient template to build upon and fulfill your dreams as you connect with your clients on a personalized level. That’s where you can boost their: 

• Trust
• Satisfaction
• Loyalty 
• Positive reviews and referrals

You don’t have to squeeze yourself into chaotic schedules or tacky interiors that someone else decides on while you struggle to adjust. You’re free to decorate your hair studio for rent to your liking and focus on whatever vibes with who you serve – without anything getting in the way. 

Salon suites offer all the flexibility and efficiency you need, including climate control, options for streamlining your routines, choosing your work hours, and ruling out interruptions. The caveat? Clearing the road to blast ahead is one thing. Arriving exactly where you want is another. Luckily, the renting options at Optima help you with that as well.

Specific demands and locations

Whether a wider audience or narrow targeting is on your radar, Optima’s hair suites for rent can be the perfect opening line for your success story. They are strategically located in:

• High-end neighborhoods
• Busy commercial districts
• Popular streets 
• Places that attract lots of tourists
• Areas that create a luxe, feel-good vibe

Tailoring your hair service offerings is easy with the different sizes of Optima’s rental spaces (single and double studios). What’s more, they allow you to put your business in the prime spot location-wise as you identify specific demands and opportunities for growth.

In addition to that, being displayed on the Optima website and social media will increase your exposure in the chosen area due to local SEO, proven marketing strategies, and targeted campaigns. That’s a powerful promotion tool you get for free with your hair studio space for rent. You will find it the best launch for:

• Bringing in more money into your business right off the bat
• Diversifying and tweaking your hair styling services
• Gaining instant credibility and recognition
• Boosting your online presence
• Catering to the right audience

To make your hair studio rental journey a bump-free ride, Optima offers a dedicated app and provides digital tools for scheduling appointments, payment processing, and managing finances.

Creativity and profitability

Optima’s suites for rent are the hair stylist’s most affordable solutions to have more space, time, and ener­gy for mak­ing changes and pursuing their dream style. The rental rates are the lowest possible investment in your privacy and independence. They come with the highest return, though, as you keep all the revenue from your services and retail sales.

Unlike most hair salons for rent, Optima provides much more than just square footage. You get a well-equipped, move-in-ready studio designed with your needs in mind:

• Single window
• Double window
• Private entry
• Security features
• Professional lighting

Each Optima suite has an individual thermostat and ventilation for your comfort, plus mirrors and cabinetry. You have a welcoming environment for your creative ideas.

Transitioning to your brand-new salon suite is a smooth experience because you are professionally accompanied during the process. Plus, high-traffic location visibility and proximity to popular venues make your studio convenient to reach for your existing and new clientele.

Budgeting for a hair studio space for rent: Costs and considerations

This is an integral part of business planning. It helps to base your financial estimates on a flat rental rate when the utilities and maintenance are included in your lease. So, read the terms and ask questions to clarify if that’s exactly what you are getting with your rental space. This is the safest route to take when getting started, seeking to maximize profits, or making a fast transition from where you currently are to where you want to be.

With Optima, you don’t need to invest in the essential furnishings and equipment. There are no unexpected purchases down the road that can put a dent in your budget.

Regular maintenance services are included in the lease, and you won’t face steep setup or upkeep costs. You are supposed only to factor in:

• Weekly rent
• Your basic supplies
• License or insurance expenses

Thus, you can have peace of mind and invest a part of your revenue in honing your skills, diversifying your offerings, beautifying your creative space, or anything else that helps you thrive and grow.

The prices of suites for rent for hair stylists

The rates vary depending on the location, size, and type of suite. Depending on what styling services you provide and how many clients swing by your space, you can rent:

• Single-interior (90-120 sq. f.), starting from $249/w
• Double-interior (150-250 sq. f.), starting from $349/w

Furthermore, if you want to showcase your brand or services in the best light, opt for a single-window ($349-$449/w) or double-window studio (around $500/w).

If we look beyond the figures, practicalities, and benefits of a hair suite rental, there are other nuances that can make a certain location feel like your dream space. You can’t always predetermine them without seeing Optima’s studios first. That’s the next step to get your hair salon business going. Be sure to take it by contacting us.

What do I need to rent a salon suite?

Suites are professional spaces for you to grow and give your business a name that resonates with you. Just the right balance of personalization, independence, and affordability, they let you level up and curate customized experiences instead of being an employee or renting a spot in a traditional salon.

What you need to rent a salon suite is the determination to tailor your services to the client’s unique preferences and distinguish your offers from standard treatments. Add the practical tips from this guide – and you’ll unlock the unlimited potential for customer loyalty and long-term success.

Key steps to rent a salon suite where your business will thrive

Being excited over new opportunities is natural, yet overthinking and feeling confused is optional. Luckily, the how-to part of transitioning to your independent space is not complicated if you’re ready to go the suite rental route. But here’s what has to be considered before making the switch.

Narrow down your search to a specific location

This is essential whether you want to attract better-paying customers, keep your current client base on board, or both. Location-wise, the smartest move is figuring out a prime spot to reach your target market, be it a high-end district or a high-traffic area close to public venues.

If you don’t have a good idea of the must-have criteria for your location, check out spots that aren’t far for your current clientele to travel to. Make sure the area feels nice and stimulates demand for your salon services in the neighborhood.

Consider safety and accessibility

Most importantly, the place must be safe and easy for your customers to find. Check if it has: 

• Good lighting
• Parking space
• Security cameras
• Intruder alarm and keyless entry systems

You may also check if the building your salon rental is located in is accessible to people with disabilities. Ramps and wheelchair-friendly entrances are great points of reference.

Go over salon suite rental requirements and terms

Once you have a few potential options in mind, consider the legal aspects and individual advantages or disadvantages. Read the lease terms and ask for their detailed explanations if needed so you can get a good understanding of the perks, restrictions, and additional fees that come with each space.

The convenience of minimal salon suite rental requirements and upfront costs can certainly make you feel elated. When you don’t have to set up and manage every aspect of your business and then tackle all the maintenance and repairs, you can focus on building your presence and customer relationships.

To make sure a lease contract offers more possibilities for you at a fixed monthly or weekly rate, you need to clarify (or negotiate with the owner) which utilities and amenities are included. Get as much information as possible about:

• Equipment
• Electricity/water bills
• Laundry facilities/services
• Parking
• WiFi and cable TV
• Repairs and maintenance
• Cleaning services
• Concierge/receptionist
• Promotion and marketing support

However, the clauses and details that should be the determining factors and thus warrant the most attention are:

• Lease duration, break terms, and penalties
• Security deposit and refund terms
• Rent payments and increases
• Maintenance responsibilities
• Restrictions on space customization and remodeling

While it is a good idea to have a legal expert review your contract before you sign it, you can clarify the most important points or even negotiate changes directly with the landlord.

Questions to ask when renting a salon suite

While renting booths and individual workstations involves lots of restrictions, a salon suite offers a private space with more creative freedom for a beauty professional. Still, before you commit, it’s better to ensure there is room for development and change:

• Ask if there are any restrictions on modifying the interior, expanding your services, or having part-time suitemates.
• When reviewing amenities that are included, ask about the ways and costs of adding those that aren’t.

That said, change isn’t always a positive thing. Some unexpected issues may arise, with financial instability or lack of clients being the most common. A range of circumstances may necessitate relocation or render you temporarily unable to operate. On top of that, you may feel the place isn’t right for you or find a better rental opportunity elsewhere.

With that in mind, discuss the conditions and notice period for terminating the contract earlier and the terms for refunding your security deposit so these don’t come as surprises or stressors later on. Though longer-term leases usually mean cheaper rent or additional perks, you may want to start with a shorter minimum contract length.

Other considerations: Your liability insurance, budget, and visibility

Being properly licensed and insured is what you need to rent a salon suite, but it is mainly your own responsibility and not always the landlord’s requirement. Some studio rental companies will help you obtain the necessary insurance coverage, so be sure to ask if you have no insurance.

Some rental providers will also equip you with tools for managing your:

• Business operations
• Bookings
• Client communication
• Financial transactions

However, you’re responsible for tracking your income (as well as expenses and inventory), paying your taxes, and evaluating your financial risks. Running your “mini-salon” certainly isn’t comparable to the steep upfront costs and constant challenges of owning a traditional salon. Yet, budgeting is one of the vital steps to rent a salon suite, and determining how much you need to cover the basics is essential.

You should always be prepared for a drop in clientele and revenue when moving to a different location. So, setting aside enough money for at least two months of your expenses is the financial safety cushion you’ll want to have.

When it comes to how easily your business is discoverable, maintaining your online presence and attracting clients is a cinch if featured on the salon company website and social media. This is a convenient way of boosting your exposure to new clients and promoting your services in a new location. It helps you thrive on your own and feel comfortable in your independent space.

How much do salon suites cost to rent?

Renting a salon suite is a lucrative opportunity for independent beauty specialists to gain the desired flexibility and freedom. Finally, you can go private and take the helm of your business boat.

Is this where you are currently heading? Hold on to sign a lease for the first studio facility you’ve encountered on the web. Let’s talk numbers first:

• How much does it cost to rent a salon suite in different parts of the US?
• What does the price cover, and why does it vary in the same location?
• Does renting a suite carry financial and professional benefits for beauticians?

It’s time to get the answers and a better understanding of commercial expenses.

The cost of a salon suite rental in the US

So, you’ve been employed as a hair stylist or nail artist for a while and decided to take control of your career in the beauty industry. The next thing you want to do is move into an enclosed place in a state associated with high demand for your services and break free from commission-based earnings.

But how much does it cost to rent a salon space in the West, Northeast, and other parts of America? This is probably the first question popping up in your head, but the answer isn’t straightforward. It’s like an onion – there are layers to consider: location, square footage, utilities, extras, etc.

To answer briefly, the price for your beauty space will vary from $500 to $2,500 per month, according to 2024’s listings. If you feel a bit baffled about that range (we bet you do), let’s zoom in on the details associated with salon suite rental costs.

How is the price tag shaped?

Like any other property for rent, salon suites comply with unwritten real estate laws. Rentals often depend on the plurality of real estate factors, like how expensive commercial properties are in a particular neighborhood and what you get with one.

In other words, rent prices are not a shot in the dark. They are set based on many things you should be aware of before shaking hands with the lessor:

• Location. Where your studio sits matters the most. For example, you may be spending around $1,000 a month for rent in Oregon and be asked for as much weekly in New York. Proximity to densely populated and historical sites can also increase the rent compared to suburban areas.
• Facilities. Square footage isn’t everything, but it also affects your weekly fee. Roomy suites with perks like private bathrooms and extra storage space naturally have a higher price tag. And if the place comes fully furnished, expect the costs to go up, too.
• Competition. The supply-demand law applies to the beauty service market. If there aren’t dozens of other salons in the same neighborhood, the lessor may sweeten the deal with a reduced rental. Yet, it will likely shoot up in locations where the client’s attention is the hardest to capture.
• Reputation. Studios that have an abundance of excellent reviews are usually more expensive than those rated lower. Renting a space with a reputable brand is about being part of that brand. It gives you a credibility boost and involves higher salon suite rental costs.

Professional advice: Do not go for the lowest rental in a state or city without giving other options any thought. Evaluate the perks you get for the cost, when you’re likely to reach the breakeven point with each space, and what other expenses may hit you along the way.

Is a studio rental beneficial for me?

If you aim to start independently with minimal obligations, the answer is ‘yes.’ There are many compelling reasons why investing in a private beauty space makes sense.

Play by your rules

A private studio is a cradle for your inner entrepreneur. You are free to build your brand, create a unique atmosphere, and attract clients the way you want.

Plus, you can focus on exploring new services or products without the constraints of a traditional salon environment, where work rules have a crippling effect on your ambitions. There are no such rules in a rented studio, as you are the one who decides on operation hours, space personalization, and work-related processes.

Make as much money as you can

The cost to rent a salon suite shouldn’t be frightening, no matter how many figures. In a private suite, the earnings are all yours – and this is what really matters. If they greatly exceed your expenses, rental fees are fair. Besides, you can set your prices for treatments and items for sale and retain full control over revenue streams.

Renting a suite offers nearly the same benefits as opening your own studio but is much more cost-effective and less risky. It saves you from upfront investment in property, furniture, and amenities like WiFi routers and connections.

Go independent (as long as it feels right)

Renting gives you the power to rip apart the chains of the employer. This independence includes complete control over business decisions and client relationships.

However, you are not left unassisted if an emergency occurs. The rental cost often includes maintenance services for faulty equipment and tools and the lessor’s help with payment processing. Chances are, you will also be assisted in getting a license for specific beauty treatments.

Saving money on salon rentals

Here’s what you can do to fork out fewer earnings for a studio:

• Share the cost of a salon suite rental with another professional and implement shifts.
• Sell eye creams, anti-aging products, or other items for extra income.
• Offer multiple beauty services if you’re a multitalented professional.
• Negotiate lease terms or discounts for long-term commitments.
• Opt for a small or single-window studio that typically comes at a lower rent.
• Consider less crowded areas where rents are more affordable.

Another win-win way to save money on rentals is to sign a contract with Optima Salon Suites. The cost to rent a salon suite with us starts at $249 per week, which will get you up and running in an exclusive location in the selected state.

Take Your Beauty Business To The Next Level

As an independent salon suite owner in today’s digital world, it’s important to utilize social media outlets when marketing your business. Instagram offers an array of features that can help salon suite owners grow their business.

There are quite a few things you can do to take your instagram to the next level. This includes posting content daily, creating a visually appealing feed, posting business specific hashtags, tagging other users, including your geolocation, engaging with other users via comments, direct message, etc. Including contact features directly on your IG allows potential clients to contact you with just one-click.

Following these tricks will help grow your following organically. This is very important to any business and is something that happens over time. Utilizing new stories feature has been proven to be very beneficial for salon suite owners because they can showcase live and recorded videos of their work to share with the world. New features are constantly being developed and released and it’s important to stay educated in order to enhance your businesses digital presence as much as possible.

Making The Switch To A Salon Suite

Are you an independent beauty professional looking to move your business into a private salon suite of your own? This post will give your greater insight on the freedom and control that comes with making the switch to an independent salon owner.

At Optima Salon Suites, we provide the framework and structure you need to help launch your business while you concentrate on growing your client base, network, skills, and income all in an upscale community, professional setting. Being an independent salon owner will allow you to escape salon drama and politics, set your own pricing for services and products, manage your own schedule with 24/7 studio access, enjoy an intimate setting and give your clients a true one-on-one experience. Personalize your salon suite, your way! Sell the retail products that you love, and manage costs with a variety of amenities included!

As most beauticians know, this is an independent salon owners dream. Most of the above is restricted when working in a traditional salon and is set by the lead stylist/owner of the salon. When you own your own salon suite you have total freedom and control when it comes to running your business.

Maximizing your Clients Salon Suite Experience

One of the greatest benefits of being a salon suite owner is having complete freedom and control of your clients experience. Making sure that the one-on-one experience that you provide is nothing less than amazing is essential in running a successful business.

As a salon suite owner, you are able to personalize your salon to reflect your brand and style. This can be done by painting the walls, adding art and decor, music, and more.

Work on creating an environment where your clients can spend hours in and enjoy. Another way of providing convenience for your clients is selling the products they know and love. Whether you’re a hair stylist selling hair products or an eye-brow threading studio selling eyebrow kits, its important to sell the products your clients love in order to maximize their experience and your profitability.

When customers feel appreciated, they are more likely to recommend or endorse a brand on social media, subscribe to a brand’s newsletter or sign up for promotions and make repeat purchases/visits.

What’s more, customers say they are more likely to try additional services or products from brands that provide superior customer experience.