Blog
Capitalizing on the need for luxury with luxe salon suite services Salon experiences are different. They can be unglamorous and humdrum or exclusive, highly soothing, and extravagant. Luxury salon services and appointments that feel this way let people savor the moment before you even pick up your tools. Luxe services are all about an indulgent […]
Opening a nail salon: The checklist to start confidently Starting any business is exciting yet challenging. To be proud of what you’re about to create, you need a strong strategy and a clear vision. Today, we’re delving into how to start a nail business that is well-positioned to grow and brings joy to you, your […]
Best salon promotions to launch to attract clients Running a salon calls for much more than keeping tabs on appointments and touching up those roots. Once you enter the business world, you should learn to implement promotional tactics like a professional marketer and develop original ideas to draw in more clients. The fantastic news is […]
is for clients and tenants of Optima Salons to book appointments, communicate, confirm and pay for hair, nail, and massage services provided by the business owners that reside in an Optima location.
7 Essential tips for booth renting in a salon It’s okay if you crave independence as a beauty professional. It’s not okay if you invest in a booth but aren’t ready for it. At Optima, we’ve sat down with beauty specialists who had a million questions running through their minds, like “What is the best […]
